Glassdoor is your free inside look at Frito-Lay Marketing Manager interview questions and advice. All 3 interview reviews posted anonymously by Frito-Lay employees and interview candidates.
Frito-Lay Marketing Manager Interview Questions & Reviews
Getting the Interview 3 Interviews
Interview Experience 2 Ratings
Marketing Manager at Frito-Lay
Accepted Offer – Reviewed Jul 27, 2012
Interview Details Phone interview with HR. On-site with 3 sets of pairs, with interview questions focused on specific areas.
Interview Question – What's your favorite Brand and why? Answer Question
Helpful Interview?
Yes |
No
Problem with this interview?
Marketing Manager at Frito-Lay
No Offer – Interviewed in Delhi (India) Apr 2012 – Reviewed Jun 03, 2012
Interview Details walkin for interview
Interview Questions
- Do you have passport View Answer
- Do you want to go outside delhi View Answer
Helpful Interview?
Yes |
No
Problem with this interview?
Marketing Manager at Frito-Lay
No Offer – Interviewed in Plano, TX (US) Feb 2012 – Reviewed Mar 23, 2012
Interview Details
I was an employee referral and submitted my resume to HR via my contact at the company. It took about 4 weeks to schedule the interview because our calendars were tough to sync.
The interview was all behavioral and was focussed on establishing my credentials around Consumer Goods marketing. Frito-Lay was concerned about my experience with tools such as Nielsens and my ability to work with Category Management teams focussed on consumer products.
Questions included:
Describe your experience with Consumer Focus Groups
Describe your experience with retail marketing
Describe the tools you have used to understand consumer behaviors around your product and competing products
Due to the current economy and state of tine job market, you will not get into Frito-Lay, candidates with limited Consumer Goods experience and weak internal contacts at the company.
Interview Questions
- What is your experience in measuring the effectiveness of advertising and media spend Answer Question
- What tools do yo use to forecast/predict consumer behavior? Answer Question
- How would you segment the US consumer market? Answer Question
Helpful Interview?
Yes |
No
Problem with this interview?
Embed
- «
- 1
- »
Worked for Frito-Lay? Contribute to the Community!
Add Review Add Salary Add Interview Review Add PhotosWork in HR or Recruiting?
Frito-Lay Videos
Loading...
Frito-Lay – Why Work for Us?
Frito-Lay is a proud division of PepsiCo. Our goal is to capture and convey the excitement of being part of a dynamic, results-oriented company, with powerful brands and top talent. At PepsiCo, we believe being a… — Full Overview
Provided by employer [?]
This is the employer's chance to tell you why you should work for them. The information provided is from their perspective.
Interviews by Company
- Monash Interview
- Telstra Interview
- Coles Group Interview
- Cotton On Interview
- University of Sydney Interview
- Subway Interview
- Commonwealth Bank of Australia Interview
- Macquarie Bank Interview
- ThoughtWorks Interview
- Macquarie Group Interview
- McDonald's Interview
- Atlassian Interview
- BP Interview
- Optiver Interview
- CBA Interview
Salaries by Company
- ACT Public Service Salaries
- ACT Auditor-General's Office Salaries
- ACT Public Service Health Directorate Salaries
- ACT Public Service Justice and Community Safety Directorate Salaries
- ACT Public Service Treasury Directorate Salaries
- Cultural Facilities Corp. Salaries
- Spinecare Chiropractic Castle Plaza Salaries
- Yamatji Marlpa Aboriginal Salaries
- RTW Steel Fabrication & Construction Salaries
- Schindler Lifts Australia Salaries
- Vital Services Group Salaries
- Thai Airways Salaries
- Southgate Electrics Salaries
- Total Security Concepts Salaries
- Westcoast Electrics Salaries
Flag this {0} as inappropriate
Would you like us to review something? Please describe the problem with this {0} and we will look into it.
Oops!
Sorry, but your feedback didn't make it to the team. Your input is valuable to us – would you mind trying again?
The difficulty rating is the average interview difficulty rating across all interview candidates.
The interview experience is the percentage of all interview candidates who said that their interview experience was positive, neutral or negative.
Your response will be removed from the review – this cannot be undone.
