iCrossing Reviews

Updated 18 August 2014
Updated 18 August 2014
42 Reviews

2.4
42 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
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Brian Powley
17 Ratings

Employee Reviews

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  1.  

    Sinking Ship

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior Software Engineer  in  Scottsdale, AZ (US)
    Former Employee - Senior Software Engineer in Scottsdale, AZ (US)

    I worked at iCrossing full-time for more than a year

    Pros

    Good technology stack, interesting work.

    Cons

    This is the leanest company I have ever worked for. More project managers than developers. Very top heavy. It is because they keep missing their quarterly numbers and have to keep doing another round of layoffs.

    Advice to ManagementAdvice

    The main problem is that they focused on a global growth strategy which did not pay off and in the mean time they forgot about their core competencies which allowed their competitors to race ahead with a superior product stack. Now they never win new business and any existing clients that decide to look around always end up leaving.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  2. 2 people found this helpful  

    Veritable Mediocrity

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior UI Engineer  in  Santa Monica, CA (US)
    Former Employee - Senior UI Engineer in Santa Monica, CA (US)

    I worked at iCrossing full-time for more than a year

    Pros

    Great people and personalities on a non-work-related basis. Good social gatherings outside of work -- if that's something important to you in your career. (corporate) Upper-management seems to have a good grasp on the needs of the market and a talent for identifying companies appropriate for acquisition.

    Cons

    Poor leadership in the sense of managerial and lead personnel allowing very poor quality code into production. Assigning business-critical work to junior-level developers which do not possess the requisite knowledge or experience to complete important tasks with minimal error. Proper assessment of necessary skills during interviewing prospective candidates would eliminate many of the aforementioned issues. Regular communication to personnel regarding performance concerns should be done more than once a year... when its painfully obvious its not important how one performs there job as long as everyone likes them, despite poor quality of work. Also, whenever I made "diplomatic" suggestions regarding process improvement they were neglected and ignored.

    Advice to ManagementAdvice

    Meritocracy, expertise, and experience should be rewarded before seniority (length of employment within the company).

    Recommends
    Neutral Outlook
    Approves of CEO
  3.  

    A little misdirected at the moment

    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at iCrossing

    Pros

    Competitive pay, good vacation and benefits. Decent culture on the west coast.

    Cons

    Narrow growth opportunities, bonus payout tied to metrics you most likely don't have a personal impact on.

    Advice to ManagementAdvice

    Find a clear direction, monetize and stick to it. Continue to work on silo'd departments to allow more collaboration.

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  5.  

    Lack of corporate strategy

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Client Services  in  Chicago, IL (US)
    Current Employee - Client Services in Chicago, IL (US)

    I have been working at iCrossing full-time for more than a year

    Pros

    Great benefits, good pay. At one time, iCrossing was a wonderful place to work, but many of the more effective leaders with vision have moved on.

    Cons

    No vision. Many employees have worked there for 10 or more years, coming from old web development companies. Bloated senior management with little vision. Hearst acquisition hasn't seemed to bring in business or partnerships.

    Advice to ManagementAdvice

    Advice to Hearst: Sell! Advice to Management: Full service agencies are becoming dinosaurs. Do what you do best.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  6.  

    Top Heavy

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at iCrossing full-time for more than 5 years

    Pros

    Incredibly smart people who work very hard, team oriented.

    Cons

    Unreasonable financial expectations by the parent company means that all bonus potential is gone.

    Advice to ManagementAdvice

    Cut the fat. Make the hard decisions. Too many egos will not win business, a solid portfolio of work will.

    Doesn't Recommend
    Positive Outlook
    No opinion of CEO
  7. 4 people found this helpful  

    Dont't Come Work Here.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at iCrossing full-time for more than 5 years

    Pros

    Not many pros anymore to speak of. There used to be more the cheap gym and lunches, and the 9-5 hours. We used to have fun, positive morale, a business development team that could actually bring in business, and teams that wanted to be in the office and work hard.

    Cons

    The list is long. Leadership is ineffective, incapable, useless and not worthy of their paychecks. They are so distant from the ground that it doesn't matter how often we use them as escalation points. They don't understand they business they are running since we can't seem to generate a profit. Nor do they know how to run their own departments and provide leadership. The Ad Week article was correct when it said we can't do social well. God forbid they hire the right people or let people go fit with the agency.

    Advice to ManagementAdvice

    Leave iCrossing and let Hearst recruit executives that understand how to run a business because everyone leaves.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO
  8. 1 person found this helpful  

    The glory days have passed iC by

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at iCrossing full-time for more than 5 years

    Pros

    Strong work-life balance. Really talented creative team.

    Cons

    Huge talent exit over last two years. Really poor track record of delivering on promises of bonuses

    Advice to ManagementAdvice

    Don't turn your back on Powley

    Recommends
    Negative Outlook
    Disapproves of CEO
  9. 2 people found this helpful  

    Sinking Ship

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at iCrossing full-time for more than 5 years

    Pros

    A few years ago this was one of the most incredible places to work.

    Cons

    While I can't pinpoint exactly where iCrossing lost their way, I attest to the fact that they have done just that. They're losing more business than they're winning, and their attempt to transform from a search and technology leader into a full-service digital agency is failing miserably. The one area they've succeeded in is transforming the culture from highly collaborative to extremely hostile. It's exactly the climate found in most ad agencies, so at least they got that one right. Avoid the LA and NY offices at all costs.

    Advice to ManagementAdvice

    I'm not going to pretend to advise upper management. It's all in the data. HR, benefits, compensation, and growth are all still intact, but the culture has got to change. Management priorities have shifted from collaborative to CYA, and the shameful deflection of blame. It's a cancer that's killing this once awesome company.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  10. 5 people found this helpful  

    Bring your life vest, it's a sinking ship.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at iCrossing for more than a year

    Pros

    Good work/life balance, easy work load, flexible with working from home, big name clients.

    Cons

    -Retention: There is a major issue with retaining both clients and staff. Turnover here happens every time you blink an eye (some people leave on their own, others are forced out), and clients drop at a rapid rate.
    -More cliques than high school: Teams are so segmented and there's is such little interaction between departments it's a wonder things ever get done. Going into the kitchen at lunch is like walking into a high school cafeteria. No one says "hi" or even smiles and teams sit together at tables and stare everyone else down.
    -Management: Who knows what they actually do, you never see them and they clearly don't have a clue what is going on in their departments that they're managing.
    -Culture: There is a serious lack of culture in this office, and quite frankly I've never worked in a place where employees looked so miserable and bored.
    -What exactly is iCrossing?: I worked here for a year and still don't have the slightest clue what kind of agency iCrossing is trying to be. They don't know what they want to be either.

    Advice to ManagementAdvice

    Incentivize your employees! Promote them, give them raises, actually care about what they're doing. There are a lot of people that are truly doing great work that is bettering the business, give them an incentive before they jump ship too.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  11. 2 people found this helpful  

    Misleading statements and poor leadership from senior management.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at iCrossing full-time

    Pros

    I enjoyed the people I worked with and the openness to new ideas.

    Cons

    Management has made a series of misleading statements over the last year. I understand that they need employees to believe in the company, but they should treat the employees like family. You can never go wrong with being honest.

    Advice to ManagementAdvice

    Be honest.

    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

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