What does a Marketing Coordinator do?

Marketing coordinators assist the marketing department with its initiatives and programs. Their responsibilities can vary greatly depending on the company. Tasks may include: coordinating marketing and community events, assisting with the development, execution, and monitoring of email, digital, social media, and content marketing campaigns, creating original content, and conducting market research.

Most marketing coordinators have a Bachelor's degree in marketing, advertising, business administration, or a related field. Creativity is one of the most important skills for marketing coordinators, and a typical marketing coordinator also has excellent project management and communication skills.

  • Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
  • Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating iteneraries, and ordering marketing collateral
  • Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
  • Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
  • Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
  • Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
  • Conduct market research and identify trends
  • Bachelor's degree in business administration, marketing, communications, or a related field
  • 1-3 years of experience in marketing
  • Must have strong organizational and project management skills, as well as attention to detail
  • Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
  • Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
  • Must be a self-starter and able to independently move projects forward, priotitize tasks, and meet deadlines
  • Must have strong analytical skills to analyze metrics and create reports
  • Must have a high level of creativity
  • Occasional travel may be required

Average Years of Experience

0 - 1
35%
2 - 4
60%
5 - 7
1%
8+
4%

Common Skill Sets

Microsoft Office Suite
Indesign Photoshop
Adobe Creative Suite
Powerpoint
Excellent Communication
Editing
Writing
Interpersonal and Communication

Marketing Coordinator Seniority Levels

L2
Marketing Coordinator
A$60,000/yr
Market Research
10% made the transition
Digital Marketing
21% made the transition
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Marketing Coordinator Salaries

Average Base Pay

A$60,000 /yr
Same as national average
Not including cash compensation
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A$50K
Median: A$60K
A$75K
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Glassdoor Estimated Salary

Marketing Coordinator jobs

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