What does a Marketing Communications Specialist do?

Marketing communications specialists increase brand awareness for a company's current and potential clients and work in nearly every industry to create marketing materials to distribute to customers including newsletters, brochures, or email blasts. They also collaborate with design teams to produce other materials, including a white paper or promotional video. They distribute marketing materials to the appropriate parties, research online and offline channels, and determine best practices for distributing their marketing materials for maximum exposure.

Marketing communications specialists track marketing campaigns once they have successfully launched. Utilizing metrics including customer engagement or conversion rates, they identify how to improve future marketing campaigns and make notes. They are responsible for reporting campaign performance to upper management by analyzing data to create presentations on analysis to deliver. They run special marketing and promotions campaigns and may be responsible for the setup of interviews or press conferences, which involves reaching out to media and industry experts. Marketing communications specialists need at least a bachelor's degree in marketing, media, communications, or related fields.

EducationBachelor's Degree
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience2-4 years

Marketing Communications Specialist Salaries

Average Base Pay

$82,000 /yr
Same as national average
Not including cash compensation
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Median: $82K
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Glassdoor Estimated Salary

Marketing Communications Specialist Career Path

Learn how to become a Marketing Communications Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Marketing Communications Specialist
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Marketing Communications Specialist Insights

Read what Marketing Communications Specialist professionals have to say about their job experiences and view top companies for this career.
Placement InternationalPlacement International
Marketing Specialist
28 Apr 2020

“I felt welcome when I first joined and the onboarding training process was smooth and friendly.”

TG GallagherTG Gallagher
Marketing Communications Specialist
3 Feb 2020

“It's a fun and collaborative work environment and I rarely have to carry my work home with me.”

Coastal Pet ProductsCoastal Pet Products
Marketing Specialist
19 Nov 2021

“You get to do different things here and wear different hats which proved to be a great learning opportunity”

Sunbelt RentalsSunbelt Rentals
Marketing Specialist
28 Mar 2021

“It was a very cool experience for me and I learned a lot from my role.”

Marketing Specialist
29 Jul 2019

“Working for PingPong has given me valuable and transferrable skills that will propel my career forward.”

Canon EMEACanon EMEA
Marketing Specialist
12 Feb 2020

“The people are great and are always willing to help you and progress your career.”

Marketing Specialist
18 Oct 2021

“that's the best place to work on and to study at the same time.”

Phocas SoftwarePhocas Software
Field Marketing Specialist
6 Jul 2020

“There is a real focus around your own personal development and great accessibility to training.”

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Marketing Communications Specialist Interviews

Related Careers

38% skills overlap
Digital Marketing
25% skills overlap
Marketing Coordinator
38% skills overlap
Marketing Manager
50% skills overlap

Marketing Communications Specialist jobs

Frequently asked questions about the role and responsibilities of a marketing communications specialist

When working as a marketing communications specialist, the most common skills you will need to perform your job and for career success are Microsoft Powerpoint, Landing Page, Google Analytics, Adobe Creative Suite and Microsoft Office Suite.

The most similar professions to marketing communications specialist are:
  • Pr
  • Digital Marketing
  • Marketing Coordinator
  • Marketing Manager

The most common qualifications to become a marketing communications specialist is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.