What does a Regional Sales Manager do?

The Regional Sales Manager is responsible for overseeing the daily and long-term operations of a company's stores across a geographic region. As a Regional Sales Manager you will often be responsible for setting and adjusting sales goals based on deep knowledge of individual store selling patterns. Additionally you will be responsible for overseeing the training of managers, and assistant managers in the region s/he is responsible for.

Being a Regional Sales Manager typically does not require a college degree although knowledge of business, customer service, and previous retail experience are essential. Often a Regional Sales Manager is promoted within a company from a managerial position in one store or as an assistant regional manager to ensure that the person has an exemplary knowledge of the company culture, regulations and requirements.

What responsibilities are common for Regional Sales Manager jobs?
  • Provide support to individual stores; managers; and teams
  • Determine long and short term sales goals
  • Oversee product and supply ordering and shipment in accordance with regional needs
  • Mentor managers and assistant managers
  • Plan and execute training among staff members and management
  • Oversee sales and special promotions
  • Provide leadership on hiring and employee retention
  • Resolve customer complaints and service issues
What are the typical qualifications for Regional Sales Manager jobs?
  • Five + years of sales experience
  • Three + years in a managerial role
  • Strong communications skills
  • Knowledge of Microsoft Office specifically Powerpoint and Excel
  • Excellent analytical skills and comfort with math
  • Creative problem-solving skills
  • Ability to multitask
  • Excellent customer service
  • Ability to work well in teams
EducationBachelor's Degree
Work/Life Balance
3.7 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience5-7 years

Regional Sales Manager Salaries

Average Base Pay

$122,933 /yr
Same as national average
Not including cash compensation
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$83K
Median: $123K
$180K
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Glassdoor Estimated Salary

Regional Sales Manager Career Path

Learn how to become a Regional Sales Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Regional Sales Manager
$122,933/yr
L3
L4
L2

Average Years of Experience

0 - 1
3%
2 - 4
25%
5 - 7
57%
8+
15%
Not including years spent in education and/or training
See Career Path

Regional Sales Manager Insights

Read what Regional Sales Manager professionals have to say about their job experiences and view top companies for this career.
Karcher DesignKarcher Design
Regional Sales Manager
16 Jan 2022

“Very sneaky but unfortunately Covid hit and I was left shell shocked and well lost a lot!”

EmploysureEmploysure
Regional Sales Manager
6 Sept 2021

“Employsure employees are the best in the world; everyone is humble but ambitious at the same time.”

ProliantProliant
Regional Sales Manager
6 Feb 2020

“The feeling of ownership and having an actual impact on what we do is awesome here.”

Press LikePress Like
Regional Sales Manager
4 May 2022

“The owners are so fun and smart which is why the product is beyond what everyone expects.”

MedScopeMedScope
Regional Sales Director
16 Mar 2022

“I have always wanted to help people and I have found a great home to do just that.”

PowerforcePowerforce
Regional Sales Manager
28 July 2021

“Training is second to none and it’s the additional personal touches that really make you feel welcome.”

ACV AuctionsACV Auctions
Regional Director of Sales
24 May 2020

“+ Has the best Leadership Team I've been a part of in my 27 year Automotive Career”

NetradyneNetradyne
Regional Sales Manager
9 June 2022

“Product: Netradyne has the best fleet safety program on the market (but this is also a negative).”

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Regional Sales Manager Interviews

Frequently asked questions about the role and responsibilities of a Regional Sales Manager

The most similar professions to Regional Sales Manager are:
  • Channel Sales Manager
  • Field Sales Representative
  • Outside Sales
  • Sales Representative

The most common qualifications to become a Regional Sales Manager is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.

Related Careers

Channel Sales Manager
$130,238
Field Sales Representative
$70,545
No skills overlap
Outside Sales
No skills overlap
Sales Representative
$66,000
No skills overlap

Regional Sales Manager jobs