What does a Customer Relationship Manager do?

A relationship manager is a part of the sales team who builds and maintains relationships with clients and customers. Some relationship managers work only with clients, working to solve any business or technical challenges that they face. They will help them with sales opportunities and drawing in customers. They also observe the competition to see what strategies they are using and to stay ahead of the game. Some relationship managers focus on customer service, and develop sales plans based on customer needs. Some relationship managers build up relationships with both, working to meet everyone's needs across the board.

To work as a relationship manager, you will need a bachelor's degree in Business, Management, Marketing or a similar field. Since you will be working closely with customers and a sales team, any experience in customer service or sales is an advantage. You will also need to be able to analyze and resolve problems in a timely manner, work well with others and demonstrate leadership. Stone communication and interpersonal skills are also needed to work in this field.

  • Create and enforce plans that will help meet the needs of customers
  • Build long-term relationships with clients and customers
  • Work quickly to address and resolve customer issues
  • Notify the sales team of new sales and cross-selling opportunities
  • Become familiar with the competition to stay ahead of them
  • Encourage high-sales and good customer service practices
  • Create strategies and work with clients to boost their brand
  • Help promote and maintain a positive company image
  • Intuitive to customers needs
  • Strong communication and interpersonal skills and the ability to build and maintain relationships
  • A background in customer service or sales is a plus
  • Must understand customer relationship management (CRM)
  • Strategic thinker and ability to analyze and solve problems quickly
  • Ability to work well with others and lead a team
  • Knowledge of math and numbers
  • Attentive to detail and organized
  • Must be self-motivated, flexible and able to manage several jobs at one time

Average Years of Experience

0 - 1
2 - 4
5 - 7

Common Skill Sets

Expense Control
Business Plans
Business Units
Military Experience

Customer Relationship Manager Seniority Levels

Relationship Manager
Lead Relationship Manager
No Salary Reports
Business Manager
8% made the transition
Business Development Manager
26% made the transition
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Customer Relationship Manager Salaries

Average Base Pay

$60,837 /yr
Same as national average
Not including cash compensation
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Median: $61K
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Glassdoor Estimated Salary

Customer Relationship Manager jobs

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