What does a Technical Sales do?

Technical sales professionals specialize in the sales and promotion of technological products and services. They develop and execute strategies to identify and cultivate prospective customers. They generate leads and compile a database of contacts. They establish relationships with key decision-makers and other high-value prospects. In order to be able to make a compelling, targeted sales pitch, they educate themselves on the products by working closely with developers, marketing, and other internal teams.

Technical sales professionals typically have a bachelor’s degree in a technical field and a background in sales or IT roles. They should have solid sales skills and the ability to deliver a persuasive sales pitch. They must be well-informed about their company’s technology-based offerings. Proficiency using sales management software programs and related tools is helpful.

What responsibilities are common for Technical Sales jobs?
  • Provide technical support in sales presentations, briefings, product demonstrations.
  • Call on the 'House' accounts to regain the business.
  • Report on weekly performance and activity to sales manager.
  • Support unit sales plan through pre-sales and/or post-sales technical consulting activities.
  • Coordinate client needs with various internal resources and teams.
  • Stay up to date on technology news, including trends, product roadmaps, market conditions, etc.
  • Assist sales personnel in achieving their sales objectives and identifying opportunities.
  • Develop relationships with New Prospects by leveraging personal and business networks.
  • Formulate responses to customer inquiries/questions concerning complex system software and applications and provide software development and consultation to prospective users.
  • Responsible for answering sales inquiries from direct international sales markets.
  • Work closely with and learn from senior figures in Sales and Marketing.
  • Work with the various IT departments to align across on the supportability and architectural standards related to the technology being implemented.
  • Ensure customer retention and happiness with the service offerings the company provides.
  • Lead technical discussions in client meetings across multiple levels and disciplines to identify business and technical needs, issues and priorities.
  • Present project status internally and leads communication between the project team and its stakeholders.
What are the typical qualifications for Technical Sales jobs?
  • Bachelor's or Graduate's Degree in business, engineering, environmental sciences, or mechanical engineering.
  • Familiar with SaaS processes and products.
  • Comfortable with Enterprise Resource Planning programs and tools.
  • A confident, natural leader and problem solver with demonstrated critical thinking and collaboration skills.
  • Strong command of English language and good communication skills.
Education--
Work/Life Balance
3.5 ★
Salary Range--
Career Opportunity
3.4 ★
Avg. Experience8+ years

Technical Sales Salaries

Average Base Pay

$72,331 /yr
Same as national average
Not including cash compensation
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Not enough salaries reported to show distribution
$45K
Median: $72K
$125K
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Glassdoor Estimated Salary

Technical Sales Career Path

Learn how to become a Technical Sales, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Average Years of Experience

0 - 1
34%
2 - 4
16%
5 - 7
2%
8+
48%
Not including years spent in education and/or training
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Technical Sales Insights

Read what Technical Sales professionals have to say about their job experiences and view top companies for this career.
Brown's Plumbing & HeatingBrown's Plumbing & Heating
Sales Technician
11 June 2021

“They have fantastic training opportunities to grow your career quickly and set you up for success in the future.”

EcolabEcolab
Technical Sales Intern
18 Jan 2022

“and I really enjoy Chemical Engineering so I didn't feel like taking a career that was outside of that realm would be a good fit.”

MicrosoftMicrosoft
Senior Technical Sales Professional
25 Sept 2020

“Career progression can be cloudy and unclear.”

Neff GroupNeff Group
Technical Sales Representative
28 June 2022

“Good people and skillful at what they do.”

StaplesStaples
Easy Tech Sales Associate
23 Sept 2020

“I honestly would go back to working here and only left because of health related issues.”

Service ExpertsService Experts
Sales Technician
13 Oct 2020

“commission is decent but not great”

Hewlett Packard Enterprise | HPEHewlett Packard Enterprise | HPE
Technical Sales Engineer
22 Nov 2021

“What organisation would not want its employees to ask for help if they don't know something?”

IO Solutions Call CenterIO Solutions Call Center
Technical Sales Representative
4 Jan 2021

“Best place to work and exp”

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Technical Sales Interviews

Frequently asked questions about the role and responsibilities of a Technical Sales

The most similar professions to Technical Sales are:
  • Sales Engineer
  • Sales Representative
  • Sales Manager
  • Customer Service Representative

Related Careers

Sales Engineer
$100,000
No skills overlap
Sales Representative
$65,000
No skills overlap
Sales Manager
$100,000
Customer Service Representative
$70,000
No skills overlap

Technical Sales jobs