So, Coke is releasing 27 limited-edition flavors in collaboration with Disney (and Star Wars), and they did such a great job with this! I haven't watched a good ad in what feels like forever. This one felt like the ads from the good old times, when there was actually a storyline. And this spot felt like a meticulously and beautifully crafted short film.. the time spent on each frame is genius. Do you have thoughts on this?

Did you see Winnebago is partnering with McDonald’s to bring back Monopoly. I think it’s a great idea because that is probably more of the generation who will remember it. They also are partnering with Best Buy Jeep and Coca-Cola. I think that’s a bit of a theme but those seem to appeal to everybody. I think Chamber of Commerce for Atlantic City missed their mark on this they should jump in on it. Anybody else?

“Refresh Your Galaxy,” from WPP for Coke in collaboration with Disney, and curated by Open, which is Ogilvy’s bespoke agency. Absolutely brilliant stuff. Looks like Coke plans to sell 27 limited-edition cans and bottles with characters from the franchise, so something great needed to kick that campaign off.... and in my opinion, this spot does the job. Give it a watch and let me know if you would say that too

Pepsi’s next brilliant marketing move…remove ice from their ads. So we open on a Pepsi glass with Pepsi filled to the brim and with ice…water beads dripping down…suddenly a hand comes in and scoops the ice out. SUPER: Pepsi stands against ICE. Zoom out to reveal its Kylie Jenner’s hand. Fast forward to me giving an acceptance speech at Cannes.

How do you feel about grocery store marketing? Take these examples, all of Cheez-Its products on Instacart say “low sodium” even though they have more sodium that Doritos and others. Or Sun Chips saying “heart healthy” when they’re probably just “less bad” for your heart than other options. Do we need more regulation on marketing in the grocery store?

Looking to make a change & considering an Account Lead role at Genpact. (yes, I’m very much aware that it’s a big step down in terms of brand.) Hearing mixed reviews on the health of GP’s partnership with Coca-Cola’s Global Finance organization. For anyone who’s got insight to this, I’d be grateful for any perspective you can share.

Had a 15 minute video interview today with someone that was 10 minutes late, obviously overwhelmed and not ready to do the interview and decided that he needed to have a Pepsi and eat chips while doing the interview.. I guess my time isn’t as important as his. Won’t be moving forward with that company.

What brand smashed their Christmas campaign this year, in your opinion? I love what Coca-Cola did, both concept and execution. I know it was AI- executed and there's a lot of hate for that, but I still think it was a great spot. What's your favorite one from 2025?

This is not a real ad by Patagonia, but it's a creative execution like the Bic pen one. Patagonia has a standard and quality they're known for, and a very specific look. Are there any other companies that could pull something like this off? Maybe Coca Cola?