The Brand Factory FAQ

Have questions about working at The Brand Factory? Read answers to frequently asked questions to help you make a choice before applying to a job or accepting a job offer.

Whether it's about compensation and benefits, culture and diversity, or you're curious to know more about the work environment, find out from employees what it's like to work at The Brand Factory.

All answers shown come directly from The Brand Factory Reviews and are not edited or altered.

17 English questions out of 17

31 March 2021

How are senior leaders perceived at The Brand Factory?

Pros

The industry is growing fast, so it may provide experience to some.

Cons

The CEO would change company direction as fast as the wind blows which, new flash: was not how a business should be run. He was absolutely out of his mind. Leadership positions were given to those who the CEO likes the most, not necessarily those who are good leaders and/or are the most knowledgeable.

Advice to Management

All of your top advocates have already left. You need to do some extreme reflection on how you're running your business to the ground and try to pick up the pieces as they've fallen.

Leadership positions were given to those who the CEO likes the most, not necessarily those who are good leaders and/or are the most knowledgeable.

31 March 2021

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14 March 2021

Why do The Brand Factory employees quit?

Pros

Most employees were of my age.

Cons

The management needs to pay people better. The more you work, the higher would be your pay approach is wrong. Every employee should get what he or she deserves.

Most employees were of my age.

14 March 2021

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16 July 2020

How do employees feel about their professional development opportunities at The Brand Factory?

Pros

The employees have a great support system.

Cons

Management always make employees feel left out and incompetent.Our workload are always being criticized when they don't give us proper training and enough support to improve on what we do. It feels so unfair for us since we are the ones doing our jobs right.

Advice to Management

Just realize that you are the one not giving and doing your best. Provide better training to get the results you want from the people

Management always make employees feel left out and incompetent.Our workload are always being criticized when they don't give us proper training and enough support to improve on what we do.

16 July 2020

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19 March 2021

How is management perceived at The Brand Factory?

Pros

- Good entry level out of school for real life experience - Good for people in sales, accounts, media buying, account manager, etc. If you are in this field they really go above and beyond to cater to every little need. they once hired 2 additional account managers to help out one account executive who couldnt keep up the work while other teams are understaffed - coworkers (employees- not management) are genuinely nice, hardworking and very talented people who have learned toxic work habits to cope in a toxic work environment - CEO is a genius businessman but a narcissist with a strong nature and an alpha personality that can rub people the wrong way. If you stay mentally strong and dont take it personally hes not that bad. The problem is most managers and executives get scared of him too much, walk around egg shells and fail to do their jobs properly at the expense of their teams, employees and ultimately their clients. - most employees are talented rockstars. Know your value and dont expect to be validated by the company. Despite how they like to bring your value down, there have been plenty of people from this company who have moved on to bigger and better roles that match and exceed their true value, post-Brand factory. - Clients are pleasant and easy to work with and the brands themselves are a pleasure to work with - The work itself can be varied, interesting and definitely not boring, time goes by quickly - A good starter job for an entry level person to get some experience (who doesnt ask questions), not suitable for most workers who have experienced more professional environments - High pressure environment and quick turnaround develops good work ethic and efficient working systems, sink or swim environment and the best often swim (in shark infested waters) - Take care of your physical, mental and emotional health as this place can take a toll if you let it - If you have a strong belief in your own value and dont need validation to grow then this place can be for you.

Cons

- Tried giving this place the benefit of the doubt but sadly alot of the negative reviews are genuinely true - Not good for skilled people, designers, developers, artists, creatives. for a marketing and design agency they lack respect for the industry and the field. Creatives are constantly put down, devalued and disrespected while sales executives with no design background often make final art decisions - Communication is passive aggressive or nonexistent. Had experiences of account managers flat out walking away when a question is asked in person or flat out do not respond to valid questions and emails -All conversations are 1 dimensional. (Often based on your position in the political hiearchy: 1. Account Manager 2. Team Manager (yes men) 3. Team Members. Any meaningful feedback or discussion is quickly cut off and disregarded regardless how valid. - Team Managers do not provide any support to their team members and are often just out for themselves. Team managers are yes men who say yes to every single task no matter how unreasonable and often don't even look into the details and requirements of the ask. -Employees were required to work in the office during the Ontario Stay at Home order during COVID while account managers got to stay at home. -Creatives are constantly set up for failure with incomplete briefs, incorrect info &vaguedirection if direction is requested, requests are frequently ignored or delayed and ultimately often pointless -- information is often left out until the very last minute to manipulate workers into working extra hours and unreasonable times (work days could end anywhere from 8 PM-2AM on a regular basis and expected to be back in by 7AM the following day) - Timelines and deadlines are either arbitrary or nonexistent (which is usually standard in most agency settings) as with other areas, this information is left out until the last minute to manipulate workers into working unpaid overtime - A project that usually takes 2 days? How about 2 hours because its suddenly due. - Overtime is a problem. Expect to work 10 hour days regularly about 3 days in a week at the minimum as creative team is usually the last team to get additional help. - There are more account executives and account managers than there are creatives available to get the job done and they all want their jobs finished ASAP. -The best workers are often overworked until they fail or make mistakes, these failures are then perpetually held over their heads to bring their value down and make them easy to manipulate - Turnover is a problem and people are quickly forgotten after people leave, or eventually fired/laid off. The best and most talented people are often the ones to leave and the tenured workers are often the most toxic but are promoted due to tenure and not ability - Very cliquey environment. people are often ostracized based on what value or lack of value they can bring on the political ladder - Dont believe the fake reviews (with bad english accents), these are fake review services from India or Pakistan bought by the company to boost their Glassdoor or Indeed rating. - If you are professional, civil, honest, hardworking or genuinely nice, they will take advantage of your nature. If you say something about it later on, they treat you as if you are the problem even if you are just trying to do your job. Slackers, sweettalkers, and mediocre workers "excel" - Company is run through fear, intimidation, and manipulation. It requires a very strong person to cope much less thrive in the environment. - Very manipulative workplace designed to control people. often one thing would be said and they will pretend it never happened - The good ones that you get to know, are the best part of the company but the good ones are often the first to go.

Advice to Management

- Managers need to be empowered to actually manage their teams and projects or be replaced with stronger managers - An anonymous suggestion box would be a good idea if the company wants to improve

There are more account executives and account managers than there are creatives available to get the job done and they all want their jobs finished ASAP.

19 March 2021

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23 August 2020

What is the company culture like at The Brand Factory?

Pros

I liked doing new stuff regularly

Cons

The company has a work more, get paid more culture. The more you work, the more you earn. I think it's a wrong approach as it kills the quality and creativity. People focus more on quantity than quality.

Advice to Management

Pay people more generously than you are doing.

The company has a work more, get paid more culture.

23 August 2020

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17 English questions out of 17