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      BrewDog

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      Sales Interview

      3 June 2026
      Anonymous interview candidate
      No offer
      Negative experience
      Easy interview

      Application

      I applied online. I interviewed at BrewDog

      Interview

      A friendly warning to anyone working in Business Development who is considering interviewing with this company. I’ve interviewed with them twice, several years apart. Interestingly, despite changes in leadership and new investors, one thing remained consistent: candidates were asked to present 10 prospective customers they would target if hired. Both times, I invested time researching, qualifying, and preparing those prospects. Both times, I was informed that I wasn’t the successful candidate. Now, maybe that’s completely normal. Maybe it’s just part of their assessment process. But it does make you wonder. If 10 candidates each provide 10 carefully researched prospects, that’s 100 potential new accounts handed over during the hiring process. No salaries, no commissions, no onboarding required. Of course, I’m not suggesting that’s the intention. I’m simply observing that it’s a remarkably efficient business development strategy. My advice? Be cautious about how much of your actual prospecting work you share during interviews. Demonstrating your methodology and approach is one thing; handing over a ready-made target list is something else entirely. Sometimes the candidate isn’t the only one being evaluated. !