I was first interviewed through the HR phase, where everything seemed pretty normal. The process was professional and smooth. Later I was sent a thorough task that specifically asked for a 360 degree marketing plan for the three months before launch. I came up with close to 1,000 words for this, which took the best part of an afternoon. The third stage is where it got interesting: Serene from partnerships was lovely, and led the interview well. However, fresh from spending 10 minutes fixing her microphone, Theresia (CEO) enters the call and slurs questions at me in a way I’ve not seen away from the Marbella strip. After being asked a sensible question about my background and expertise by Serene, Theresia interjects my answer to “thoroughly disagree” (despite what I was saying being pretty objective). She frequently used “UI” (User Interface) instead of “UA” (User Acquisition) and berated me because it took me a while to work out that’s what she meant. She suddenly decided half way through ranting (still slurring) that she instead wanted a “fashion background” for her Web3 game. Instead of a background of web3 and gaming. When I explained to her that user acquisition and user interference were different things, she said “well, how are you going to get our UA costs down” and I had to explain that they weren’t currently doing any UA, which is why they were bringing me in. She asked about Unity Marketplace and told me that’s where they’re going to do all there UA. I told her there was no UA (there isn’t, I checked). And she said (quote!): “Yes, I can. I’m the CEO!” At this point I spent a few moments trying to explain what UA was (because I genuinely thought she’d just dug a hole she was too proud to get out of), when suddenly mid-sentence she says: “so I’m actually a really quick decider and this is an obvious no from me so we’re not going to waste your time anymore, bye” The entire call lasted 15 minutes. Ten of those she was fixing her microphone.