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      Owner.com

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      Lifecycle Marketing Manager Interview

      9 Apr 2025
      Anonymous interview candidate
      No offer
      Neutral experience
      Average interview

      Application

      I applied through a recruiter. The process took 3 weeks. I interviewed at Owner.com in Feb 2025

      Interview

      The interview process was fairly straightforward: recruiter screen, hiring manager conversation, PM interview, and a panel with a case study. The recruiter was incredibly helpful and really set me up for success throughout the process. That said, it didn’t seem like the team had a clear vision of what they were looking for in a candidate. The role has been reposted multiple times under different titles—from Manager to Director—which suggests some internal uncertainty. While their product suite is impressive and well-positioned for small, independent restaurants, it felt like they were searching for a "10x" candidate who could do it all, which just isn't realistic. One recurring theme was that experience at larger brands might be a drawback—despite the fact that most of their senior leadership comes from big enterprises. Everyone I met was kind and gave off great energy, but overall, it felt like the expectations were unclear and possibly unmeetable for any one candidate.

      Interview questions [1]

      Question 1

      What KPIs would you use to measure the success of lifecycle program.
      Answer question
      3