The interview process had three steps. The first was a phone screen, a role play over the phone and an in person interview.
The phone screen focused on my background and personal experience. The role play seemed to measure how much preparation I had done and how comfortable I was on the phone. The face to face interview had a heavy focus on cultural fit and personal motivation. Trada has a really unique culture, the environment is unlike any I have seen other places. While the culture seems fun, the transparency and commitment to performance is what I liked most.