A notable CMO is creating a job that you want and is making an appointment to the role in three days. You want this role. How would you go about getting in contact with the CMO in that time and convince him to hire you having never met you?
I suggested answers that would be typical - using extended networks to get an in. However this was deemed to predictable and I was pressed to be a bit more creative in finding ways to connect with the target.
Used porter's five forces to see where the industry was most vulnerable. I said that "substitutes" where entering the sector rapidly and with strength, and I mentioned what they were doing: P2P, automated claims, leveraging the "smart homes". I combined all the things the substitutes have been doing to take the next step, and say that in the future, the leaders in the Internet of Things sector (Google, amazon) will be the insurers since they will control all the "insurable" things (house, car, iWatch with health information, etc), have data of everything at every point, and will be able to process claims without human intervention, in a painless manner. Moreover, P2P and crowdfunding could be a short term solution, but those models are just trying to bring transparency and efficiency to the industry, which will all be achieved through the IoT.