Your Day to Day:

1. Events & Webinar Experiences

• Manage venue sourcing, speakers, logistics, registrations, and post-event follow-up

• Coordinate the quarterly executive engagement and roundtable format that has been a proven pipeline driver

• Build content from every event: Each roundtable produces 5–8 assets across formats and audiences.

2. Content & Thought Leadership

• Support AEO/SEO content production targeting high-value buyer queries (5 articles/week output target via AI-assisted workflows)

• Deliver to AEO strategy and activation plan, including G2 rating and reviews, and customer proof.

• Manage customer stories pipeline - structured case studies for BHP, Woodside, Chevron, Shell in result-led format

• Support thought leadership: LinkedIn content cadence, webinar appearances, industry submissions

• Coordinate content deliverables across AI in Workforce, Contractor Compliance, Contractor Mobilisation & Cost, Winning Work & Digital Skills Passport.

3. Paid Advertising

• LinkedIn campaign execution: sponsored content, message ads, and retargeting campaigns targeted at ICP personas across Owner Operator and Service Provider segments

• Manage Google Ads (Search and Display): keyword strategy, ad copy testing, landing page alignment.

• Run always-on retargeting programs to re-engage warm audiences from events, webinars, and gated content downloads

• Oversee G2 and review site advertising to support AEO authority and conversion at the bottom of the funnel

• Manage paid budget allocation and report on cost per MQL, SQL, and channel-level pipeline contribution monthly

• Brief and manage external agency or contractor support where needed.

4. ABM Campaigns & Champion Enablement

• Execute ABM programs for Tier 1 Owner Operator targets (1:1 named accounts) and Service Provider expansion (1:few cluster model)

• Understand AI workflows

• Build champion enablement kit: ROI templates, cost-of-non-compliance data, stakeholder-specific one-pagers

• Manage LinkedIn targeted ads, content syndication, and always-on paid campaigns

• Coordinate nurture sequences in HubSpot across Safety, Finance, Procurement, and HR stakeholder personas

4. Marketing Operations & Reporting

• Produce & analyse marketing performance data and optimize campaigns using HubSpot, and analytics tools

• Maintain HubSpot campaigns, account accuracy, and inbound lead experience.

• Oversee social media, branding, and merchandise for events.

• Be the primary point of contact across the business for Marketing requests.

Our Ideal MyPasser:

• 
  Paw Friendly - Pet-friendly office in the CBD
• Celebrate You - Gift cards on your work anniversaries
• Be Healthy - Wellbeing policy with a strong focus on whatever makes you feel good from the inside out, and a subscription to the WithU app
• Fuel Your Growth Journey - Unlocking your potential with a blend of in-person and online learning and development opportunities
• Be Comfortable - Casual Friday every day!
• We Love to Have Fun - Team outings, weekly lunches, team events, the list goes on…
• Generous Employee Referral Program - Rewards for referring top talent

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.