Pros
A handful of hardworking colleagues who are doing their best in an environment that has become almost impossible to work in.
Cons
Anyone reading the older reviews will see a clear pattern: this used to be a stable, functional company with a sense of purpose. Since the Brookfield acquisition, the decline has been dramatic. What was once a structured, collaborative workplace has turned into a chaotic, reactive, and increasingly demoralising environment. The leadership overhaul has been one of the most damaging changes. The new chief executive (former Uber figure) has brought in several of his old associates, many of whom have little to no experience in what Checkatrade actually does. Their lack of understanding has been exposed repeatedly. Strategies are rolled out that look good in a pitch deck but collapse instantly when they hit real‑world operations. Teams are left to clean up the mess while leadership remains insulated in its own bubble. This disconnect has had real consequences. Long‑serving staff with deep operational knowledge have left in waves, either burned out or pushed out through restructuring. Processes that once worked have been dismantled without replacements. Workloads have ballooned, communication is inconsistent, and priorities change weekly. Morale is at an all‑time low because people feel unheard, undervalued, and treated as expendable. And it’s not just internal staff who have noticed the decline — even the traders are openly slagging off the changes. The shift to a pay‑per‑lead model, combined with a sharp increase in costs, has been disastrous for many small businesses. The quality of leads has become increasingly questionable, with traders reporting “dead leads,” “non‑existent jobs,” and “time‑wasters” that cost them money rather than earning it. Some have ended up in debt because they’re paying for leads that never convert, while the company insists the model is working. The backlash from the trade community is loud, consistent, and impossible to ignore. Many long‑standing members have cancelled because they simply can’t afford the new pricing structure or the financial risk of paying for leads that go nowhere. The trust that once existed between the platform and its users has eroded completely. You can literally track the decline through the Glassdoor timeline: older reviews describe a functioning organisation; recent ones read like warnings. And they’re accurate.