Pros
The individual contributors and mid-level managers (in Oakland) are generally great people and do good work. Lots of good lunch spots near the office and its close to BART.
Cons
The founders and board are completely clueless. They received an initial $24m from investors in 2012 and have nothing to show for it. Large customers churn and they are not replaced by new subscriptions. Meanwhile, at company meetings, we get shown complex charts that only serve to obfuscate the fact that the company is not doing well. Great people eventually leave or get laid off, because there is no future for them at Fluid. At one point, the company culture was decent, but they decided to move the office to Oakland and split the company into 4 wings across two floors and it fell apart. It took the extra effort of the employees to make the office not feel like an abandoned parking garage.