Rocket Fuel Reviews | Glassdoor.com.au

Rocket Fuel Reviews

Updated 5 April 2018
266 reviews

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3.3
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Approve of CEO
Rocket Fuel CEO Randy Wootton
Randy Wootton
69 Ratings

266 Employee Reviews

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Pros
Cons
  • Stock price very volatile and on a downward path (in 12 reviews)

  • The ad-tech sector is a tough slog right now (in 7 reviews)

More Pros and Cons

  1. Helpful (2)

    "Rocket Fuel was everyone's best-time-of-their-lives"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Analyst in Redwood City, CA (US)
    Current Employee - Senior Analyst in Redwood City, CA (US)
    Recommends
    Negative Outlook
    Approves of CEO

    I have been working at Rocket Fuel full-time (More than 3 years)

    Pros

    Rocket Fuel was a family.... It really was, and we were all rich for 5 minutes, lol. Thank you to all of the people there that made it possible.

    Cons

    Apparently ad-tech was a dog-shit product because consumers were completely unable to differentiate hype from science - also, some of our competitors had a better program with publishers, which is a game with apparently chose not to play. (dumb).

    Advice to Management

    George, Abhinav, Richard, you guys did a great job and provided all of us with the best experiences of our lives. If you do it again, please hire us back, because that was super fun.


  2. Helpful (2)

    "Operations"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Rocket Fuel full-time (More than a year)

    Pros

    - The company offers good benefits

    Cons

    - After the acquisition, the situation started to go downhill and all the competent people left the company

  3. Helpful (3)

    "Just Plain Horrible"

    StarStarStarStarStar
    Former Employee - Analyst in San Francisco, CA (US)
    Former Employee - Analyst in San Francisco, CA (US)
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Rocket Fuel full-time (More than 3 years)

    Pros

    The non-managers were very good to work with there.

    Cons

    The managers were horrible, which is why the company went out of business.

    Advice to Management

    None, you did enough damage.


  4. "Account Exec"

    StarStarStarStarStar
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at Rocket Fuel full-time (More than a year)

    Pros

    Fun work environment, decent pay

    Cons

    None really, it was a nice place to work

    Advice to Management

    None


  5. Helpful (2)

    "Best Company I’ve ever worked for"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Negative Outlook
    No opinion of CEO

    I have been working at Rocket Fuel full-time

    Pros

    The people are so sweet and the managers I’ve had are amazing! The work/life balance is a dream come true and the perks are outstanding!

    Cons

    It’s a shame the company wasn’t financially successful. It definitely brought morale down and being acquired isn’t exactly a “walk in the park”.

    Advice to Management

    Fight for your employees, especially when it comes to growth and raises. It’s not enough to simply ask them how their day went. Be proactive and help them see their path without them even knowing. Please stop asking, “how can I help you”. Sometimes it’s hard for them to know especially when you are more familiar (or should be at least), with all the roles within the company.


  6. Helpful (2)

    "Company was sold and gutted"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Lansing, MI (US)
    Former Employee - Anonymous Employee in Lansing, MI (US)
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Rocket Fuel full-time (More than a year)

    Pros

    Company was sold to another company
    If you can participate in the free meals and office benefits, I guess that is nice

    Cons

    Best employees have left the company with little talent remaining
    Very little room for pay raises
    Horrible work/life balance

    Advice to Management

    You have too much management. A manager should not have to hire an assistant to do face to face contact with the team so the real manager can work from home. What has been created is a work environment where laziness is awarded and blame is always shifted to the harder working employee lower down the totem pole. Your management chain needs an entire refresh. Stop letting go of the talented hard working people go after burning them out.


  7. "Senior Credit Analyst Lead"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Rocket Fuel full-time

    Pros

    Tried to have a positive progressive environment. ...catered food..holiday events

    Cons

    RF spent too much money too fast. I think the checks and balances werent enough.

    Advice to Management

    Stick to the basic

  8. "Too little too late"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Vice President
    Former Employee - Vice President
    Recommends
    Neutral Outlook
    Approves of CEO

    I worked at Rocket Fuel full-time (More than 3 years)

    Pros

    Great leadership. Great tech.

    Cons

    Bad decisions from years ago precluded the company from turning the corner on growth

    Advice to Management

    Stay the course


  9. "HR Manager"

    StarStarStarStarStar
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Rocket Fuel full-time

    Pros

    Great perks, lunch/food/drinks etc, great location

    Cons

    Career path unsure, competitive market space


  10. Helpful (2)

    "Good Product, Disorganized internal structure"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Approves of CEO

    I worked at Rocket Fuel full-time

    Pros

    The technology is very cool and powerful
    Unlimited vacation

    Cons

    Lack of vision and direction
    Intense disorganization in leadership
    Promotions of unqualified candidates
    Poor management

    Advice to Management

    Sell


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