Why do we call it an activation? What are we activating? đ§
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Why do we call it an activation? What are we activating? đ§
People always say "network network network" from college through the rest of your life. I have paid to get into networking events, had wonderful conversations, joined exclusive Discord channels, gotten recommendations to be put on agency rosters, and I get crickets. Is there something I'm doing wrong? Is there some kind of magical touch to getting freelance clients that I'm totally missing? Frankly I'm kind of over the idea of freelancing after all the effort I've put into "networking"
I have absolutely crippling anxiety about getting laid off. I have felt this way at every job Iâve held. Iâm not bad at my job. Dare I say Iâm even pretty good at it, with the hardware to prove it. Iâm an ACD and Iâm terrified these insecurities will eventually stall me out before I reach CD. How do I get over it?
How is everyone responding to questions like these on applications, "How are you currently using AI tools to make your day-to-day more efficient?" - What's the accepted bs reply, preferably for a copywriter capable of writing things themselves?
Any ai-film-making creatives on here looking for a little side work? Making social videos for brands on the side and have a ton of incoming business! Drop some work if youâre interested!
When the recruiter wants to have âa quick callâ after the interview and doesnât send a meeting invite? Thassa rejection.
Billing
Activation=trying to get a consumer to act, after experiencing/sampling the product. As in, the consumer would sign up or buy it right there. Itâs usually tied to some kind of event. Nowadays itâs used to mean âexperientialâ which is sometimes technically incorrect if thereâs no action the consumer can take towards a purchase after the experience. But if you point it out, people will think youâre pedantic.
ACTIVATE THE SENSES
So... direct response? I mean, isnât all advertising technically âactivationâ of some sort? That award category feels as tacked-on as it gets. And thatâs saying something.
I was going to say that. Itâs a sexy new way of saying âdirect response"
We're activating brand affinity on an emotional level in order to speak truth to shared values and spark social conversations between brands and their followers in order to create a more inclusive society where people of all races genders religions and political views feel safe and welcomed and valued. That. Or just selling shit. It's definitely one of those two things.
Ask Marcel
People
Activating those purse/murse strings