Use the AMC Stubs pamphlet and study it, then just recite all the benefits you would receive. i.e. Do you have an AMC Stubs Card? "no" Would you like to sign up? Its $12 for the whole year and with it you get a $10 reward for every $100 you spend plus free upgrades on your popcorn and drink over in concession along with online ticketing fees being waved. Remember to use any promotions that are going on with the stubs program currently i.e. $8 renewal, free large item, etc.