The process starts with observing my surroundings. The market, trend, the latest innovations. Taking notes on current events and predict what could be done to lead to an improvement. Then the conceptualization starts with sketches and mood board filling up with inspirations from various sources. Once the conceptualization has been completed, then the manufacturing planning begins. This is where the team discusses about design constraints and as well as discussing the cost and retail price of each items. Once the cost and design has been finalized, we await for the production samples. From there, repeat steps 3 and 4 till the product looks presentable to the public