atolls Snapshot
Our Mission & Vision
We exist to create rewarding moments and empower people to make smart, fair, and enjoyable shopping decisions. Our vision is to be a trusted global ecosystem where users feel confident at every step of their shopping journey.
Whether someone is looking for a limited-time promo, real community insight, or a cashback reward, Atolls provides tools and platforms that make every decision easier and more rewarding.
Our Values
Atolls is built on trust, inclusion, and bold thinking. Our core values guide how we build, collaborate, and grow:
• #StrongerTogether : We support one another and succeed as one team.
• #UnitedbyDifferences : We champion diversity and remove barriers so everyone can thrive.
• #MakeitGreat : We set high standards, take accountability, and deliver meaningful results.
• #CustomerObsessed : We design with empathy and impact, solving for real user needs.
• #MoveLearnChange : We adapt quickly, stay curious, and always keep growing.
We exist to create rewarding moments and empower people to make smart, fair, and enjoyable shopping decisions. Our vision is to be a trusted global ecosystem where users feel confident at every step of their shopping journey.
Whether someone is looking for a limited-time promo, real community insight, or a cashback reward, Atolls provides tools and platforms that make every decision easier and more rewarding.
Our Values
Atolls is built on trust, inclusion, and bold thinking. Our core values guide how we build, collaborate, and grow:
• #StrongerTogether : We support one another and succeed as one team.
• #UnitedbyDifferences : We champion diversity and remove barriers so everyone can thrive.
• #MakeitGreat : We set high standards, take accountability, and deliver meaningful results.
• #CustomerObsessed : We design with empathy and impact, solving for real user needs.
• #MoveLearnChange : We adapt quickly, stay curious, and always keep growing.
Atolls is a global digital destination that empowers people to shop with clarity, confidence, and reward. We help millions of users make smarter, fairer, and more enjoyable shopping decisions, whether they’re discovering new products, finding the best deal, or earning cashback.
Our journey began in 2012 under the name CupoNation, focused on providing coupons to cost-conscious shoppers. As we expanded across Europe and beyond, we evolved our offering through strategic acquisitions, most notably iGraal and Shoop, leaders in the cashback space. In 2022, we merged with Pepper.com, home to the world’s largest shopping communities. Together, we became Atolls in 2024, uniting a trusted network of platforms that guide users from discovery to purchase, from Anywhere to Purchase.
Just like the ocean atolls that inspired our name, we provide a safe pause for users to reflect, compare, and decide, before hitting “buy.” Each Atolls destination is distinct, yet all are connected by a common purpose: to help people get more value out of every purchase.
Today, Atolls partners with over 12,000 brands globally and serves users in more than 10 countries. Our platforms collectively attract hundreds of millions of visits each year, and our impact continues to grow.
Looking Ahead
Atolls is just getting started. Our CEO, Gerhard Trautmann, sees massive opportunity to expand into new markets, enhance personalization through data-driven insights, and evolve our platforms to better serve both users and brands.
We’re building a global shopping ecosystem grounded in trust, efficiency, and shared value, for everyone.
Our journey began in 2012 under the name CupoNation, focused on providing coupons to cost-conscious shoppers. As we expanded across Europe and beyond, we evolved our offering through strategic acquisitions, most notably iGraal and Shoop, leaders in the cashback space. In 2022, we merged with Pepper.com, home to the world’s largest shopping communities. Together, we became Atolls in 2024, uniting a trusted network of platforms that guide users from discovery to purchase, from Anywhere to Purchase.
Just like the ocean atolls that inspired our name, we provide a safe pause for users to reflect, compare, and decide, before hitting “buy.” Each Atolls destination is distinct, yet all are connected by a common purpose: to help people get more value out of every purchase.
Today, Atolls partners with over 12,000 brands globally and serves users in more than 10 countries. Our platforms collectively attract hundreds of millions of visits each year, and our impact continues to grow.
Looking Ahead
Atolls is just getting started. Our CEO, Gerhard Trautmann, sees massive opportunity to expand into new markets, enhance personalization through data-driven insights, and evolve our platforms to better serve both users and brands.
We’re building a global shopping ecosystem grounded in trust, efficiency, and shared value, for everyone.
