Affinitiv Reviews

3.4

58% would recommend to a friend

(343 total reviews)
avatar

Sharon Kitzman

93% approve of CEO

45% positive business outlook

Affinitiv has an employee rating of 3.4 out of 5 stars, based on 343 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Affinitiv employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

Reviews by job title

343 reviews
5.0
9 Apr 2026
Recommend
CEO approval
Business outlook

Pros

I worked at Affinitiv for nearly four years and truly enjoyed my time there. I originally supported two teams under the leadership of Kyle Dimitris and Candice Pifer before being full time under Candice with the Connectiv Prospect team. Candice was an exceptional manager, she genuinely cared about our team not only as employees, but as individuals. She made an effort to connect with me on a personal level, which made me feel valued and supported throughout my time at the company. Her transparency and honesty fostered trust, and during periods of uncertainty, she provided a strong sense of stability and reassurance. Our new CEO, Sharon, also made a positive impact by holding monthly company-wide meetings. These regular updates helped me feel more informed, confident, and secure in my role compared to previous leadership. I appreciated her openness and willingness to share insights about the direction of the company. Overall, Affinitiv is a great place to work, and I am grateful for the experience. I thoroughly enjoyed my time there.

Cons

Affinitiv could improve its compensation structure. When compared to similar roles at other companies, salaries are not always competitive. Additionally, the PTO policy could be enhanced by allowing unused days to roll over, which would provide employees with greater flexibility and work-life balance. I also think they need to improve on their maternity leave policy. They only provide "maternity leave" through short-term disability and you do not receive full pay for the 8 weeks they give you.

5.0
30 Jan 2026

A Company That Has Grown, Learned, and Keeps Moving Forward

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Affinitiv Advertising has evolved dramatically over the past 17+ years, growing from a small, mom-and-pop agency into a large organization that successfully navigated mergers, multiple CEOs, and a fully remote transition during COVID. With all of that change, the company has managed to keep moving forward and adapting, even in an unpredictable automotive market. At its core, the company does try to do the right thing for clients and employees. While decisions didn’t always land perfectly or quickly, there were genuine efforts to course-correct when the business allowed. The strongest part of Affinitiv is the people. There is a deep bench of long-tenured employees, many with 10+ years who are loyal, knowledgeable, and fiercely supportive of one another. Teams rely on each other, step up when things get tough, and genuinely care about delivering for clients. It’s also not uncommon for employees to leave and later return, often realizing that the grass isn’t necessarily greener elsewhere. I feel that speaks volumes about the culture, relationships, and stability the agency offers. New employees are welcomed and the organization has shown a willingness to embrace AI and new technology rather than resist it, signaling a desire to stay relevant and improve over time. As I step away, I’m confident in the leadership in place. Lindsey has dedicated 15+ years to the agency and has been a steady, trusted presence throughout much of my tenure. She has been the backbone behind many of the decisions I made and consistently leads by doing the right thing for both employees and clients. I’m confident she will continue to guide the agency forward with integrity and care.

Cons

Earlier in the company’s history, long hours were common, with some teams regularly working 55+ hour weeks. During those periods, leadership styles and expectations could be inconsistent, and high-pressure environments sometimes took a toll on morale. Rapid growth, mergers, and leadership transitions also created uncertainty at times, and communication wasn’t always as clear or timely as it needed to be. While these challenges were more pronounced in the past, they highlighted the need for better workload balance and stronger internal support—areas the company has since worked to improve.

5.0
1 Dec 2025

A few months in...

Recommend
CEO approval
Business outlook

Pros

Everybody here is truly a team. I have not worked for a company for a long time where employees genuinely want to help each other. However, here everybody is like this which makes it a very inviting and friendly team environment. I have only been here a few months but have already have several opportunities that will assist with my growth in this company. Including the opportunity to improve future hires being onboarded and better experience with internal documentation. Management is good and very transparent with feedback and changes. I appreciate this greatly. I'm happy about our new CEO Sharon to join the company. I have already seen improvements she ahs made and am excited to see what she does in the future.

Cons

Currently growing and seeing internal changes. Documentation and onboarding is a bit of a mess right now.

Viewing 1 - 3 of 343 Reviews

Glassdoor has 359 Affinitiv reviews submitted anonymously by Affinitiv employees. Read employee reviews and ratings on Glassdoor to decide if Affinitiv is right for you.