* Strong leadership - cofounders compliment each others skills
* vision towards solving multi billion dollar problem - big data capture, analysis and modelling to reduce fraud in music streaming.
* talented CTO has built a strong engineering and data team
* recent growth momentum through 2024
* focus on culture and team building
* well connected in Music and Entertainment.
Cons
No major issues - Co-CEO’s travel a lot for key notes and industry events but were accessible.