Pros
- Fast-paced, dynamic working environment -- something new every day - Results orientation -- laser focused on generating return for clients - Interesting client challenges -- clients look to Edge for guidance and strategic counsel - Great learning opportunities -- ability to own all aspects of a client engagement - Rewards entrepreneurial nature -- values ability to grow business and relationships
Cons
- Distributed network of offices can make collaboration and execution difficult - Limited integration of creative output/thinking (i.e., DRTV creative team, online creative team, as opposed to a single, unified creative team) - Types of client engaged -- traditional "infomercial" brands - Resource constraints -- lots of work, too few people (but they're looking to grow)