I've worked in the industry for 20 years and this was a trip. Clearly a first time start-up run by a young team. I had a great time and learned a lot. The CEO and CTO were very passionate and smart people. The operations were a total joke and the team was always fighting an uphill battle. Not sure if there even was a business model, classic web 2.0 failure. Heard they are doing great things now, and its not surprising bc those guys were some resilient mofos.