Pros
-THE PEOPLE. Wow. There is no place like LIFT. It was a joy to come into work everyday and spend time with some of SF's top creative & strategic talent. -Valued no matter your "level", wasn't a strict hierarchy of roles -Opportunities & mentorship given to all positions when asked for -Smaller team gives you more opportunity to explore where you want to grow within the company -Diversity of projects: there were opportunities for new projects coming in often, not just typical ad agency work. LIFT focuses on both one-off email/DM/social campaigns AND longer-term strategic work, presenting big new ideas to our clients -Well-respected by clients (many have been loyal for YEARS) -Many employees stick around, great longevity -Gorgeous office in the heart of FiDi in SF: views, natural light, fun & spacious -Good work/life balance. People worked out during lunch, loved hanging out during happy hours, didn't need to be "butt in seat" 9-5, but still had the expectation to get work done
Cons
-Need more diversity of clients (some are in similar industries/competitors) -Copywriting not as valued as design, some friction between creative & account teams-- can feel as though account leads talk down toward creatives at time. -CEO needs to step out of the nitty-gritty day to day ops and trust employees more