Optimal Reviews

4.2

87% would recommend to a friend

(28 total reviews)

Ravi Karumuru

100% approve of CEO

88% positive business outlook

Optimal has an employee rating of 4.2 out of 5 stars, based on 28 company reviews on Glassdoor which indicates that most employees have an excellent working experience there. The Optimal employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

Reviews by job title

28 reviews
5.0
12 June 2026
Recommend
CEO approval
Business outlook

Pros

There's a genuinely collaborative culture across the organization, both laterally and vertically, that creates a fast-paced environment that's exciting and incredibly conducive to learning. I've learned as much in my first year here as I did in the seven years at my previous company, not just within my immediate role but across the broader digital marketing landscape. People are smart, approachable, and always willing to help, whether that's jumping into a problem-solving session or just taking the time to chat. There's also a high level of trust and ownership that allows you to develop into a well-rounded expert rather than staying siloed in a narrow function. The cross-functional exposure and opportunities to learn from talented people across the organization have been one of the most rewarding parts of working here.

Cons

The pace can be intense at times, and during particularly busy periods it can feel overwhelming. That said, it's largely reflective of the industry itself rather than something unique to the company. Success here requires strong communication, realistic expectation-setting, and a willingness to lean on your teammates rather than feeling like you need to own everything yourself. Fortunately, the team does a great job of supporting one another and playing to each other's strengths during heavier seasons.

5.0
28 May 2026
Recommend
CEO approval
Business outlook

Pros

Autonomy over my output, great new hire milestone program that guarantees development conversations with my manager, monthly events that engage all employees, quarterly volunteering opportunities, hybrid office schedule, lunch stipend, snack program, Flexible PTO.

Cons

More structured career growth paths would be beneficial for long-term development.

5.0
26 Mar 2026

Strong team, fast growth, some growing pains

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Lots of autonomy in how you manage your work and clients. Strong growth opportunities if you’re willing to put in the effort. Really great people, supportive and easy to work with. Fast-paced environment where you’re constantly learning.

Cons

Leadership can lean on instinct over data at times. Fast growth creates some ambiguity. Expectations aren’t always clearly defined.

Viewing 1 - 3 of 28 Reviews

Glassdoor has 28 Optimal reviews submitted anonymously by Optimal employees. Read employee reviews and ratings on Glassdoor to decide if Optimal is right for you.