Being a disruptor will also make you a target. The established players in the market have no choice now but to take notice. As they fail in delivering their promises, SteelEye does take on those requirements and delivers. That sort of capability will make them nervous and prone to attack. You need to be ready and on top of your game. SteelEye is also driving the compliance/surveillance function to have to think differently, to no longer accept that something is just 'good enough'. That can be tough for people and you need to be supportive, always articulate the value and take people on a journey with you. It requires intelligence and a mastery of your craft. You need to bring your A game.