Transparency - You know what's going on, and how and why decisions are made. People - Wonderful, thoughtful, clever people who work hard and respect the work of others. Day to day - Great atmosphere where I feel valued and where I feel like my work makes a difference.
Cons
Not for junior profiles. Not all processes are established yet so if you are looking for an easy ride, you won't get it here. It's all hands on deck!
Super high motivation, everyone is critical to the success of the project. Hard work but never unfair, founders regularly talk about not burning out, people are encouraged to take their holidays. The company is really transparent, anyone can share to each other their task and ask for support.
Cons
There's no corners to hide in, there's no cushy jobs, and people frequently leave before the end of their probation. Pay is skewed towards options rather than cash so it appeals to people who are willing to take a chance.