Multimedia producers oversee the planning and execution of multimedia campaigns. They are involved in all aspects of the project, from establishing the creative vision to the execution of digital content. They often serve as a project manager, coordinating the schedules and duties of production staff, creative professionals, vendors, and others. They review initial content, provide feedback, and give final approvals. They may have hands-on duties related to editing or photography.
Multimedia producers typically have a bachelor’s degree or equivalent technical credentials in media, film, or a related field. They must be proficient in the use of common video editing programs such as After Effects and digital editing programs like Photoshop. Photography skills are helpful. These roles require good organizational skills and strong project management abilities.