Pros
65% off shoes and 50% on other products, decent pay, paid holidays, time and a half.
Cons
-no chance for career growth
-competitive work environment with no incentive for competition
-company does not follow the practices it preaches
-retail stores are predatory
-individuals are selected for there roles on what seems only personality not genuine ability to manage and or sell in the environment
Doc martens was an experience, it first was expected to be a simple sales job with a goal of modeling the shoes and helping people select pairs for themselves or others. Then quickly devolving into a predatory work environment where sales were all that mattered. I understand a company has a goal to make profit for themselves and for there investors. However the company itself preaches one thing and then goes and does another’s. The attempt to put a message forward of individuality, with roots of rebellion and sticking it to “the man” but have become said man. Punishing or looking down on anyone that does such things or does not strictly follow set guidelines for sales. The company has a set of non negotiables and the way they present them in a way where those words are bond and to be lived by, however this world has evolved and the standard approach to selling just does not work anymore. No one wants to be hounded and forced into a purchase that they will just return. Many times people came in and would buy something, be forced into that purchase only to return the shoes later or even the same day saying “I felt forced into it” it completely pushes individuals away from wanting to shop there because they felt uncomfortable and just wanted to get out of the situation so they just got out by going through. Sales members also became predatory even though they had no stake in the company in that respect, no commission was gained for the completion of a sale which in my eyes is great. However it still lead to this predatory behavior. And if you wanted to hop in on a conversation and help foster a better rapport with the customer base, you would be looked at like you were trying to steal a sale. At one point they said something about how because supervisors and managers are supposed to help build up the sale and pass it off to a associate, yet devolved into “they aren’t just going to hand you sales” when that was the whole point, because they worked longer hours and had more time to reach a target goal for the end of day. The internal workings were also very toxic, everyone would talk bad about each other or had some issue with one another but would then be all “I love you!” And fake. Especially the manager of the specific store I worked at, who constantly had complaints put against her, yet the regional manager did nothing about it. If your staff AND customers have come to you saying your store manager has a problem, your store manager HAS a problem. They consistently let this person with clear personal issues affect the business and on goings of the store at times she even had racist or discriminatory remarks that once brought to the attention of a HR representative and regional manager, nothing was done. Most people don’t like there managers, but respect should be established I had none for my store manager because she did not respect us and viewed us as less because we were not selected for higher positions. The shoes are cool, the message is cool, but the company itself has lost all meaning and direction from where they were founded. And then pressure is put on us all to make more money for the store, complaints about the store barely making payroll and that we need to push this or that more. One it is not the responsibility of an employee to make you MORE money, the employee does not of a fiduciary obligation to do such in any aspect it is the job of senior leaders to do such a thing and ensure a steady line of fiscal income for the company, with the employees being the middlemen as representatives to establish the base of the working customer to the company. A major failing in the company itself is its inability to see the changing landscape, I thing in person stores are great, but when you can’t even make payroll for your stores in other regions then you won’t make it in a new one. Everything is online and buyers have no incentive to come to a store if that store has the same things online and at other stores. Which was another major failing, working in a mall with two competitive locations journeys and Nordstrom’s who also sell the sames shoes detracts from the store itself. So many times people would come in with bags from those companies and go “I didn’t know you had a store here” taking away from what could have been a sale for the company instead of another. No one knew the store existed, taking away from would be buyers that wanted a experience to come in and try on shoes and buy them.
The company has major faults and the fact they expected sales associates working four hours shifts to make sometimes over 1500$ is an absurdity, especially when the footfall for the day across the mall itself was weak and individuals were coming in to the mall for specific products at other locations and then stopping by out of curiosity, expecting the sales team to jump on the opportunity to force them into buying something, standard sales approach yes. However you can’t expect those associates to make 1500$ when a total of 100 people have come in with only 20 of that 100 having bought something. That means with the average price of a shoe being 160, in the day only 3,200 was made on average excluding the sale of extra products or multiple items. On a Tuesday afternoon mid school year how do you expect an employee to make a full that for you when you also have more employees working in the day at peak hours. When from 4-8 you receive less than 5% of your original foot traffic in the day. Having spoken to employees after working at Doc Martens even they have come to develop a disdain for the company as they feel disgusted by themselves with forcing there way to a sale or into someone’s day trying to act all friendly but in reality everyone knows you are trying to get a sale. Working for doc martens is not a good idea, I’d you want the shoes great, but don’t go seeking out employment, if you went work as a seasonal so you do not have to become part of that predatory system. However don’t get me started on how my manager treated those seasonal like they were incompetent, when they just expected to work a holiday job while on school break.