I initially had one Skype interview with a London-based hiring manager after applying for the Business Development Specialist job that I found on LinkedIn, and was then invited for an interview in the NYC office with two mid-level associates, one following the other. Many of the questions were focused on my college experience, i.e. which classes I liked and didn't, activities, etc. I felt they could have asked questions more relevant to the actual company and position, but I assume the point of what they asked was to get a feel for my personality and outlook. I was well prepared regarding what AlphaSights did, what their business model was, how they differentiate from their competitors, etc., but that didn't seem to help much. My advice is to entry-level interview candidates is to still know the company, but prepare answers to questions about college so you don't have to come up with them off the cuff.