Athleta Assistant Manager interview questions

I had an in person interview with the store manager, and then a second video interview with a colleague of his (i think this was because they didn’t have a district manager at the time). It went really well and I enjoyed the conversations from both interviews! They ended up going with an alternative candidate, but communicated clearly & that’s all you can really ask for when job searching.

They weren't really selling the job to me, it seems like no one stays here long term and no one is satisfied with the company or experience. I have never been in an interview like this before, why try to hire people if you aren't willing to try to make it sound like a good opportunity?