The first conversation took place with the HR representative. She is still very junior and unfortunately that really shows. The whole experience felt highly unprofessional: feedback was repeatedly promised but never delivered on time, and deadlines she set herself were constantly missed. When I followed up, the deadlines were simply pushed back again.
Overall, the process came across as very unreliable and did not reflect well on the company. It all felt quite unprofessional. Ideally, HR should make candidates feel comfortable and excited about the company, but in this case, it had the opposite effect.
I quickly scheduled a first call with HR. The person was very friendly, and afterward provided me with the case study for which I had time to prepare during the weekend. Once I submitted it, it took several days until I received a response. I was surprised that it took that long. Once I received an email back, I was told that I would be dropped from the interview process because other case studies were better than mine.
I understand that the applicant with the best case study will most likely get the job but INVESTING TONS OF TIME AND NOT EVEN BEING INVITED to a case study presentation is highly disrespectful. Plus, a case study is never complete without a proper presentation after submission. I don't understand the problem but it seems like that the company just needed some inspiration for new product launches. Despite being rejected without the possibility of a case study presentation, I was offered a lousy voucher that I can redeem on their online shop. As if this compensates for the effort I put into all the hard work. I don't deny that the company culture is great but the hiring process is not conducted thoughtfully.
Interview questions [3]
Question 1
Task 1: Choose one of the bestselling products below and come up with 3 different ideas for Meta ads. You can choose any content format. Make sure to provide the final copy in German & English and add visual aids to illustrate your ideas.
We are launching "product XY" soon. Please help create the narrative for the product using the infos provided below. Please get creative, but keep it conversion-driven: 1. How would you position the product (in English). 2. Write a storyline using the strongest USPs of the product (in English). 3. Please provide 5 headlines / slogans to be used on the PDP and in other marketing assets (in German).
Please analyse the performance of our Entry Quiz and the emails that follow it. Explain your conclusions and make suggestions to improve the performance. 1. Which conclusion can you draw after your analysis? 2. Which metrics did you choose to improve and why? 3. And which concrete suggestions would you make to improve the metrics?
I applied online. The process took 1 week. I interviewed at BrainEffect in July 2020
Interview
I had an interview with the hiring manager (Berlin dpt.)
It was really informal and quick, with good questions and a right mood, the interviewer asked me about my background, my portfolio. We discussed about the role and the company's profile.