I mainly went through this process to learn more about the company and get interview practice, because the role itself was junior for my experience level and would have meant about a $20K pay cut. The process included an online video screening, an HR interview, and then a conversation with the hiring manager. The hiring manager was personable and conversational, which was a plus. We talked about my technical SEO background, including replatforming work, and she mentioned that was highly relevant to issues they had recently faced. Based on that, I expected to move forward. The main hesitation seemed to be around AI/GEO. I was honest that I think most success in LLMs today still comes from strong traditional SEO, not from magical “GEO tactics,” especially since there is not yet a trustworthy measurement framework for LLM visibility. My impression was that they may be looking for someone who speaks confidently about AI trends, rather than someone grounded in what is actually measurable and proven.
Interview questions [1]
Question 1
Can you walk me through your process of deciding what content to produce?
I applied through an employee referral. The process took 4 months. I interviewed at Canyon Ranch (Fort Worth, TX) in Mar 2025
Interview
Canyon Ranch handled the interview process well and maintained consistent communication. I felt heard and valued as a candidate. They were also open-minded to other positions that were a better fit.
Interview questions [1]
Question 1
What are my strengths, and what would my ideal dream job be?
I applied through a recruiter. The process took 4 weeks. I interviewed at Canyon Ranch in Apr 2025
Interview
The interview process overall was a bit ambiguous; it started off amazing with a thorough screening with the recruiter. Then, an hour-long interview with the hiring manager went fine. My final round was a panel with the hiring manager, art director, web merchandising specialist, and then one of their digital marketing directors. The panel went good as I prepared well to showcase my experience. The confusing part was the follow-ups after that final round. I sent off thank you notes and didn't hear much back until a day or so later. The recruiter said I was still a candidate and were wrapping up other interviews that week. I randomly received a reject email from them but then the recruiter quickly followed up to tell me that was an error and to disregard. After that I was pretty much ghosted after having previous colleagues and professional connections submit references. It's perfectly fine but it would've been nice to have some sort of closure after having such a consistent experience with the recruiter initially.
Interview questions [1]
Question 1
Make sure to review their website and app for any marketing inputs.