Not even sure what I experienced. It was almost bipolar in the abrupt interest swings and outcomes. But here's a quick inventory: Minimal Leadership Experience + Minimal Business Acumen + Maximum Insecurities = Just read their glassdoor reviews (1.8 stars) If its this bad and confusing from the outside looking in, I don't even want to image being on the inside. Their VC will eventually sell them or simply allow them to rot on the vine while spinning off assets. Its a shame because even a minimal level of leadership and competence could create great results in a very advantageous vertical.