FXswede interview questions

These are the questions which they wanted me to answer within a 2 hour recording: In order to grow our network of influencers to thousands within the next 12 months please outline below how you would approach each category (beauty, toys, and games), the numbers you would expect to achieve in each category, individuals and/or companies you would approach and what you would do to enlist this support. ---- Outline your procedure for building and maintaining relationships with our influencers, including touchpoints, give aways and estimated spend to ensure positive ROI and influencer motivation. ------ Write an e-mail to a prospective influencer addressing the following points in the space below or attach a word document. 1. Negotiate price to meet our target price. Hint: What can you leverage? How are you going to negotiate? What other factors could influence price? Key is to build long lasting relationship Hint: We are looking at your written communication and negotiation style. ---- Part of the Social Media Outreach Manager role is also to share best practices and techniques with our influencers to assist them in achieving the maximum potential from their posts/listings. Outline 10 tips to our influencers which can help them achieve maximum success from their postings. --- In the table below (was included), calculate the CTR, CPC, ACoS, and CR based on the data provided. ---------------- In comparison with sales via a product’s organic listing, sales via PPC incur the additional cost of clicks on the product advert. It is therefore important to track the level of PPC spend and calculate how this impacts on profit levels. In the table below, calculate the profit / loss on sales of the Small_Cooler_Bag_new via PPC campaigns using the data provided. This product has a profit margin of 35% (this figure does not take into account the cost of clicks on the product advert). --------------------- If you'd have to turn off one of those two Ad Sets, which one would you turn off and why? (screenshot of two ad sets) ------------------- Describe in general, how you would improve the KPIs of an existant Facebook Ad? Explain on what you would work/adjust and how this would have an impact on the KPIs. --------------------- In this role, you will have a Team to manage, the following 3 tasks they will repeatedly do. How do you make sure the Team is doing them effectively? Could you also describe the tasks separately in 3-8 sentences? ------------------------------------------------ How would you manage a Team of 10 People and sustain a high level of reporting and systemize the workflow? ------------------------------------------