Hamleys Hamleys Helper interview questions

Had to talk about a random subject they gave you for a minute, then sell a product in one minute. Then 1 to 1s if you were selected after this. They tell you to 'think outside the box' and be 'creative' I personally came up with really creative/weird answers and so did 2 other interviewees when we had to speak for 1 minute. Yet when the time came to take people forward to 1 to 1s we were told to leave and they took forward the people with the boring and standard answers with little to no creativity. Was really off putting, giving something like they said and being told to go. Seems be creative and out of the box doesn't have the same meaning to them.