Typical Stages:
Online Application:
You'll typically start by submitting your resume/CV and a cover letter through Kantar's online careers portal.
It's crucial to tailor your application to the job description, highlighting relevant skills and keywords. Using an Applicant Tracking System (ATS) friendly format is recommended.
Initial Screening (Phone Interview):
If your application is shortlisted, you'll likely have a phone interview with a recruiter or HR representative.
This is a brief conversation (around 20 minutes) to discuss your background, motivations for applying, understanding of market research, and how your skills align with the role and Kantar's values.
Be prepared to answer questions like: "Tell us about your relevant skills from your CV," "Why market research?", "Why Kantar?", "Tell us about a brand you like and why, and its main threat/how it could improve."
Technical Assessment / Online Test (Potentially):
For research roles, there might be a technical assessment. This could involve:
Numerical/Analytical Test: Evaluating your ability to work with numbers and interpret data.
Behavioral Assessment (e.g., Arctic Shores Gamified Assessment): Kantar has been known to use gamified assessments to measure personality and cognitive traits. While it can sound intimidating, the goal is to see how you naturally respond in various scenarios.
Written Test: This might involve analyzing a dataset, preparing a short report, or demonstrating proficiency in tools like Excel.
Video Interview (Potentially):
Some stages might involve a video interview, where you answer a set of questions (often without prior knowledge) using a platform like Cammio. This assesses your presentation skills and ability to think on your feet. Using the STAR method (Situation, Task, Action, Result) is highly recommended for behavioral questions.
Interviews (One-on-One and/or Panel):
This stage involves interviews with hiring managers, senior team members, or directors.
Expect a mix of:
Behavioral Questions: These explore your past experiences and how you've handled situations relevant to the role (e.g., teamwork, problem-solving, learning new technologies, handling conflicts).
Technical/Situational Questions: These will delve into your understanding of research methodologies (quantitative and qualitative), data analysis, questionnaire design, report writing, and client engagement. You might be asked to discuss past projects, how you'd approach a specific research problem, or translate data into insights.
Case Study (Possible): For some roles, you might be given a case study to analyze and present your findings or proposed solutions. This assesses your analytical thinking and communication of complex ideas.
Questions about Kantar and the Market Research Industry: Demonstrate your knowledge of the company, its services, and current market trends in Vietnam and globally.
Final HR Interview:
Often, a final interview with HR will cover salary expectations, benefits, company culture, and any remaining questions you have.