OJO Labs Project Manager interview questions

In-house recruiter reached out, screened me then connected me to 30 minute screen with an Ojo product leader. Relaxed 30 minute conversation about favorite tech products, their shortcomings, KPIs you might use to measure improvements. I tried to understand what Ojo does, exactly, that goes beyond "just another real estate site" with a CRM and simple web pages for realtors. Got a little bit around additional attributes they track on listings...and use to personalize recommendations. Seems highly undifferentiated vs. Zillow, Realtor and others...they've raised a lot of money and acquired a bunch of companies. Was not at all clear what the overall Ojo strategy might be. Interviewer expressed interest in continuing the conversation and indicated there would be next steps. A few days later received form letter (email) explaining I wouldn't be moving forward in their process. Would suggest interviewers resist expressing continued interest if there will be an (understandable) scrub after the conversation. It wasn't the warmest conversation so I didn't take the interviewer too seriously. The original recruiter had described a next step requiring a project, a "day-long" interview process evaluating that project...which sounded borderline abusive and of dubious value.