The process started with a phone screen from HR and then with one skype interview for 45 min before giving a flyout to Boston. The skype interview was mostly from my resume and my experience in handling huge datasets (using SQL) nothing technical as such. The role also needs good presentation skills along with simple data visualization for presenting to clients. Later that week I had an onsite interview where I was given a case study (interview exercise) and was told to solve it for about 15 minutes to jot down important points based on which I had to discuss with the two interviewers in a room (with a drawing board). After solving it, I entered the room there I was seated and asked the questions related to my resume (one of the person already took my phone interview before). To get familiar with other interviewer we discussed each of our backgrounds before actually proceeding with the interview exercise given before. The exercise is as following: An hypothetical case of a retailer client ( large no. across US with significant on-line presence) POC is a VP of marketing who is looking for suggestion to how to cut 10% of their marketing budget without harming the sales they help bring in. His department controls the expenditure in all channels, plus advertising and new social media and online department. Questions are as follows: i) What questions would you start by asking the VP of Marketing, in order to gather more information to help solve problems? ii) What would be your top 3 ideas for how he can get the result he needs to for the business? iii) Deliver a brief whiteboard presentation for one of these ideas, stepping the VP through the changes they'd need to make and how it could help deliver the numbers. (You have liberty to use any no. of assumptions and not worried about getting numbers or facts exactly correct in the exercise). The solutions I offered were: ia) Since they have significance online presence (80% assumed) I sought the data on past Direct mailing campaigns (offline channel) , online channels (weblogs, for any past social media campaigns like in twitter, facebook). iia) Three top ideas are as following: i) Shuffle the money from offline channel to online by finding out the direct mail campaign whom to target. ii) SEO as they have significance online presence ii) Use social media campaigns. iiia) I explained using whiteboard by taking arbitrary numbers from a typical direct mail campaigns & demographic information. Then using logistic regression classifier we can know the category of customers( for a particular income range, age, etc) responding to the direct mail campaigns and disinvest the money from the non-responders of campaing. I assumed that is a significant amount which can be put in online web analytics to go with the today's profitable trend. I demonstrated with a visualization (double -y- histogram) to show the difference before and after changing the targeting strategy. The overall discussion in that room went for about 45-50 min with discussions and some hints they provided. After this, I walked with the second person(who didn't took the phone interview) to his cabin and discussed new phenomenon of customer targeting using mobile data (from smart phones like check-in data, QR codes etc). The discussion went for less that 10-15 min. Done! Less than week, I got the result by email. The overall experience is positive. They know what factors from your resume are useful for the job role. Both of them are in senior management roles,