I applied online. The process took 1 week. I interviewed at River Island (Manchester, England) in Nov 2014
Interview
Well, to start us off they brought us up to the storage room where they split us up into two groups (there were 13 of us all together). From there we were given a sheet of paper with some questions on it mainly covering customer service, like what is you idea of good customer service, how would your knowledge of fashion benefit a customer when needed etc. That took 20 minutes and we did that exercise twice, and they jumbled the groups up for the second time. We then got asked about what we were wearing and why we wore it. I just wore a black dress, black and white belt, pink cardigan and pumps so I explained that I thought it were casual and formal and I added the pink cardigan to brighten the outfit up a little. It is SO important to be chatty and engage in convocation, they are looking for someone who won't be afraid to talk to strangers. Now on to the 1-1, this was probably the hardest part in my opinion, probably because I didn't prepare myself for some of the questions which is my bad! But research the business as knowing a lot about the lilacs will really impress them. All and all it was ok, and the fact there were more people there actually made it less nerve wrecking because you know they're all just as nervous as you! It's really nothing to stress yourself over, just make an effort and prepare yourself and it will be fine! :)
Interview questions [1]
Question 1
Tell us about a time you helped someone out and what reaction they had to it
I applied online. I interviewed at River Island in June 2026
Interview
My interview was done online with an ai bot who asks you questions. I answered them but I don’t think the questions are the same for everyone. But I did my best and in my opinion interviews online is better than face to face.
I applied through other source. I interviewed at River Island (Enfield, England) in Mar 2026
Interview
applied for job on indeed then emailed and text a link to AI Chatbot interview. Asked if I have right to work, would I be available for x hours across x days, why I want to work at River Island, how would you handle a situation where customer is upset, rank a few tasks based on importance and then went onto video interview. Was asked what my favourite river island piece of clothing is and how I would sell it to a customer, what do I think typical tasks of a sales advisor role are, what does excellent customer service look like and give example, what makes a successful team.
Interview questions [1]
Question 1
What makes a successful team, What are typical sales advisor jobs, what is your favourite piece of RI clothing and how would you sell it to a customer.
The interview was genuinely relaxed and welcoming from the moment I walked in. I felt at ease right away, on comfortable terms with the interviewer, and able to speak openly and naturally without any pressure.
Interview questions [1]
Question 1
Tell me about a time when you had to work closely with someone whose personality was very different from yours.