I applied in-person. The process took 2 weeks. I interviewed at Sony Electronics (London, England) in June 2009
Interview
Initial discussion with HR, then a 1:1 with an existing sales guy then a presentation to HR, Fellow sales guy and the sales director lasting about 1 hour. Everything went really well, all the contacts seemed friendly and open. The only negative was the closing question from the sales director "how would you deal with someone who really hates you".