I applied online. The process took 4 weeks. I interviewed at Sony in June 2011
Interview
The Sony MA Program consists of three stages. The first stage includes a group discussion where around 5-6 people think of a new venture to be developed and people have to present to investors afterwards. The second stage includes a written test, a presentation of a piece of news and a panel interview with ~4 interviewers.
I applied online. I interviewed at Sony (Hong Kong)
Interview
Two rounds, one group format, one in panel format First round group interview with four people Second round you will get a case beforehand and present to panel Not too difficult but have to show your passion and creativity.