Task 3: Strategy Development Please create a brief media buying strategy for a new ad campaign on either Meta or Google for Support Zebra (B2B)and Glow Med Spa (B2C) Brainstorm and outline the following: Briefly describe the target audience for the chosen company. Outline the main objective of the campaign (e.g., lead generation, brand awareness, etc.). Describe the type of creatives you would use (e.g., image, video, carousel) and why. Given a budget of $10,000 for this campaign, outline how you would allocate the budget across different aspects (e.g., ad spend, testing, optimization)? Describe your plan for monitoring and optimising the campaign. Include key performance indicators (KPIs) you would track and the frequency of your optimization efforts.

Task 2: PPC Analysis Please explain in detail the steps you follow when conducting a practical PPC analysis of performance. Be as specific as possible and indicate what metrics you track and why.

Task 1: Google Ads Campaigns Please explain in detail your thought process and the steps you follow to create a Google Ads campaign; include examples of previous campaigns you’ve created and the results you’ve obtained.