15 minutes asking basic questions like Why are you interested in this position? Please briefly introduce yourself. What do you know about this position? and two logic questions (incorrectly labeled bag and scale for 8 balls)

First took a written Logic and Reasoning test in London - GCSE level maths and logic questions, so not too difficult. I was invited to have an interview in Leeds a couple of weeks later, so I had to travel for around four hours. The interview itself consisted of fairly standard questions ("Why TPP? Why BA role?" etc.), which transitioned into a discussion about the work-style of the company and how I approach solving new problems. I spoke with a current member of the BA team and the conversation felt pretty engaged on both sides. He mentioned some of the types of projects the role gets involved with, and the general structure/function of the teams. He asked me to explain my most recent project (final year masters project) in layman's terms, and about my other experience. It seemed like the interview went well, but I was emailed and told I didn't get the role a few days later. Not ideal that they don't give any feedback as company policy.