AWD Snapshot
AWD Holding's business model is by no means flAWeD. Operating as AWD Group, the company provides customized investment and retirement planning services to primarily wealthy individuals in Europe. It has more than 6,000 advisors serving more than 2 million clients; offerings include pensions, life insurance, mortgages, and other investment and insurance products. AWD Group is primarily active in Germany (about half of all sales), Austria, Switzerland, and the UK. It has also expanded into markets in Central and Eastern Europe and has set its sights on other markets, including China. Swiss Life acquired a majority stake in AWD in 2008 and assumed full ownership the following year.
