Channel 4

Channel 4

4mo

Trust in advertising is growing… with TV charging ahead. The Advertising Association today released its new Credos Trust Tracker data for 2025, showing that trust in ads continues to grow, with 40% of people now trusting the ads they come across. According to the data, trust in TV grew faster between 2021 and 2025 than in any other medium (46% trust for TV ads) - including online ads (31%) and social media ads (27%) – with TV notably the most trusted medium among 18-34s (62% trust). Our Chief Commercial Officer, Rak Patel, has explored the findings in a deep dive in The Media Leader UK. He predicts that, “trust will increasingly prompt a rethink as advertisers favour trusted environments like commercial public service media (TV), which are nutrient-rich, and nourishing – unlike dopamine-filled environments elsewhere.” 👏...Show more

Channel 4

5mo

Channel 4 Ventures makes largest media-for-equity investment in Chip – your wealth app! Vinay Solanki, Head of Channel 4 Ventures, said “We are proud to lead this investment. Chip has outperformed many peers by focusing on simple, accessible products for savers. Channel 4 is keen to support innovative companies that unlock opportunities across the country – in this case helping consumers become more financially resilient. This deal also underscores our relationship with Crowdcube as we continue to work together supporting the UK’s consumer entrepreneurial ecosystem." https://www.cityam.com/wealth-app-chip-raises-17m-as-channel-4-backs-tv-push/...Show more

Channel 4

5mo

Kaouther Ben Hania’s The Voice of Hind Rajab speaks to the importance of using film as a medium to bear witness and remember the voice of the 5-year-old Palestinian girl, Hind Rajab, killed in January 2024. Last week, in anticipation of the UK and Irish release of the critically acclaimed and BAFTA-longlisted film, The Voice of Hind Rajab, a special parliamentary event was held at the Houses of Parliament. The session was hosted by Melanie Ward MP, and included remarks by Marwan Yaghi, Political Councillor, UK Palestinian Mission followed by a panel discussion with Writer and Director Kaouther Ben Hania, Producers Nadim Cheikhourha and Jim Wilson, actor Moataz Malhees and Kieran King who is the Humanitarian Lead at War Child. Backed by Film4 Productions, The Voice of Hind Rajab is in cinemas now across the UK & Ireland, released via ALTITUDE FILM ENTERTAINMENT LIMITED....Show more

Channel 4

5mo

🏆 1.7m tune in as Senegal make Africa Cup of Nations history on E4 A dramatic Africa Cup of Nations final between Senegal and hosts Morocco drew a peak audience of 1.7 million viewers on E4 this weekend, with more than 700,000* streaming views so far. The match – packed with stoppage-time dramas and a second AFCON title for Senegal – delivered E4’s highest daily overnight share in over 20 years, including a 19% share of the 16-34s (+614% vs slot average). By bringing the Africa Cup of Nations 2025 to free-to-air TV for the first time in the UK, Channel 4 made one of football’s biggest tournaments accessible to everyone – live, in full, and free. Coverage of the 35th Africa Cup of Nations was commissioned by Pete Andrews, Channel 4’s Head of Sport, and produced by IMG, with the rights deal delivered in partnership with IMG and CAF. *Live streaming views still being finalised...Show more

Channel 4

5mo

Channel 4 today announces the appointment of Sarah Dillistone to lead its in-house production business in a newly created position. Sarah will start to develop in-house production capabilities as part of Channel 4’s Fast Forward strategy to diversify and grow revenues to remain a strong and successful business and reinvest back into the creative economy. Sarah is a BAFTA-winning showrunner and television executive with extensive experience across networks and streamers including Fox, Hulu and Netflix with a strong track record of delivering ambitious and critically acclaimed, returnable hit series and formats that cut through internationally including Perfect Match, The Ultimatum and Made In Chelsea. She will lead the development of Channel 4’s IP strategy and execution from February 2026. Sarah Dillistone comments: “I’m incredibly excited to be stepping into this role at such a pivotal moment for Channel 4. The channel has been a defining part of my career, so it feels especially meaningful to return and help shape what comes next, while continuing the relationships I’ve built across the US and international markets. I’m keen to work closely with an ambitious team to develop bold, distinctive programming that resonates in the UK and beyond.” ...Show more