Creative Automation Snapshot
Missive computerization is all the rage at Creative Automation. The company provides direct marketing support services from data management to production. Licensed by the US Postal Service to use its address database, the company's services include address standardization, record analysis, data enhancement (using lifestyle and demographic information), and printing, personalization, and finishing services. Its In2View online branded platform allows users to measure and analyze their marketing communication messages by measuring the quality of contact information, by managing the marketing campaign's performance, and by providing reporting tools.